Crown Prince

Best for: budget case buys · Price tier: budget-mid · Origin: Morocco canneries

Family-owned US importer, strong on value cases and natural/olive-oil lines.

Case-buy value: skinless & boneless and whole sardines sold in multi-packs that undercut premium brands.

The range

• Natural Skinless & Boneless Sardines in Olive Oil
• Whole Sardines in Olive Oil
• Sardines in Water

Packing style

Olive oil or water. Packing liquid matters more than most beginners expect: olive oil keeps fish silky and is the default recommendation on this site; water-packed tins are leaner and better for mashing into salads and pastas.

What it tastes like

Straightforward, hearty and good value; whole fish are more robust in flavour than the skinless line.

Our flavour notes summarise each maker's own descriptions and published reviews.

Compare next

• Fishwife — best for beginners, premium tier
• King Oscar — best for beginners, mid tier
• Wild Planet — best for health optimizers, mid tier

See where Crown Prince lands in Best sardines overall.